3.08.2008

think outside the 80s song

I love advertising. I work in advertising and the fun part about that is--I fall for any marketing ploy thats out there...you'd think I'd know better. A good example are food items that are shaped differently, come in different colors or different sizes.

Examples:
-Mini Goldfish Crackers
-100 Calorie packs
-Mini glasses of beer at Rocket to Venus
-Mini kegs

But let me bring you back. Lately its becoming more and more trendy to have a commercial with a current hit song or just a familiar pop song. What happened to all of the jingles and creativity of the past? Not that I'm not a fan of pop music, but don't you miss the commercials/slogans of the 80s such as:

-Whatchamacallit
-Mounds/Almond Joy
-Where's the Beef?
-Honey of an O
-The Micro Machines guy
-McDonald's Big Mac song
-Joe Isuzu
-California Raisins
-Spuds Mackenzie
etc etc

Anyway, there is one commercial that has caught my attention recently and its pretty generic. I think the only reason I like it is because it involves 'Modern English' and Taco Bell...oh and people getting together over burritos. I dunno, kind of gives a single gal hope....hope that you can eat the worst (best) fast food in the world in public and somehow fall in love. The commercial shows couples as well as "opposites" getting together. Stupid "Melt With You", its quite possibly one of my favorite songs from the 80s. It's lovely and weirdly romantic and guess what? It makes me melt. Don't you love the lead singers voice when he says "mesh and lace" but it sounds like "mesh and LAYce" because of his accent? The "hmmm hmmmm" part is great and I just turned this blog about commercials into one about 80s songs.

I dont believe in outlines before I write, know why? Because I always bring you right back. Here is the commercial that inspired me to write. Enjoy! Here's to true love and tacos.



1 comment:

This Is Allan said...

OMG I looooved the micro machines guy! how did he do that? we'll never know. i think he's dead.

also you need to edit your post and add the best jingle ever. the Mentos song.